Fertile Ground - Privacy Policy

Fertile Ground recognizes the value and sensitivity of your personal data; therefore, we are committed to protecting your personal data and sensitive medical information. Our Privacy Policy ensures that all appropriate standards for personal data privacy and protection are compliant with Republic Act No. 10173 or the Data Privacy Act of 2012 (“DPA”) and its Implementing Rules and Regulations. This policy embodies how we may collect, use and disclose your personal data or sensitive information as well as your rights as owners of this personal data.
What Information Do We Collect? 

Personal information you disclose to us.

Personal Data means any information, whether recorded in a material form or not, from which the identity of an individual is apparent or can be reasonably and directly ascertained by the entity holding the information, or when put together with other information would directly, indirectly, and certainly identify an individual.

During the course of your use of the platform and the provision of the services, we may collect personal data from you, which includes but is not limited to:


  1. Identity data, such as your name and date of birth;

 2. Contact data, such as billing address, delivery address, email address and phone numbers;

 3. Account data, such as payment details;

 4. Transaction data, such as details about orders and payments to and from you, and other details of products and                 Services that you have purchased or obtained through the Platform;

 5. Profile data, such as your username and password, purchases or orders made by you, your interests, preferences,               feedback and survey responses;

 6. Marketing and communications data, such as your preferences in receiving marketing from us and our third parties,           and your communication preferences.


During the course of your use of the platform and the provision of the services, we may receive personal data from you in the following situations:


  1. When you create an account with us;

 2. When you apply for any of the services or purchase any products available on the Platform;

 3. When you use any of the features or functions available on the platform or services;

 4. When you subscribe to our publications or marketing collaterals;

 5. When you enter a competition, promotion or survey;


All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

In Short: All of the personal data we obtain are those that you have given to us yourself. 

Personal Data Sharing Policy

As a general rule, we are not allowed to share your personal data to any third party except in limited circumstances as listed below. By giving your consent, you authorize Fertile Ground to disclose your personal data to accredited, affiliated third parties of independent/non-affiliated third parties in any of the following circumstances: 


 • As necessary for the proper execution of processes related to the purposes declared in this Privacy Policy.

 • The use or disclosure is reasonably necessary, required or authorized by and under law (such as for criminal                          investigation, as requested by the court of law).


We may need to share your personal information with the following:

 • Our business partners that act as our service providers and contractors; 

 • Law enforcement and government agencies


However, these companies may only use such personal data for the purposes disclosed in this Privacy Policy and may not use it for any other purpose.  In such cases, we ensure that your Personal Data or Medical Information are disclosed with strict adherence to the principles of data privacy and confidentiality.

Data Retention Policy

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). 


When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. 


However, most of the personal data or medical information will be stored in files which we will keep for up to ten (10) years. 

Accessing your Personal Data

If you would at any time like to review or change the information in your account or terminate your account, you can: 


Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

Changes to this Privacy Policy

However, these companies may only use such personal data for the purposes disclosed in this Privacy Policy and may not use it for any other purpose.  In such cases, we ensure that your Personal Data or Medical Information are disclosed with strict adherence to the principles of data privacy and confidentiality.

Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at info@fertile-ground.co, by phone at +63 8364773.